by Mike Gospe | Sep 9, 2021 | Listening posts, Voice of the Customer
This video shares the highlights of a presentation I gave to the Silicon Valley Product Management Association (SVPMA) in August, 2021. In this video, I share a Voice-of-the-Customer (VOC) model and how Customer Advisory Boards (CAB), social media, and many other...
by Mike Gospe | Jul 31, 2019 | Homepage, Strategies, Voice of the Customer
How well do you know the voice of the customer? Without this bit of strategic insight, your company’s vision may fail to take root or a well-intended product may turn out to be irrelevant or difficult to sell. You can greatly improve your chances of succeeding in...
