by Mike Gospe | Oct 5, 2022 | CAB best practices, CAB budget
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right...
by Mike Gospe | Mar 1, 2022 | CAB best practices
As COVID-19 restrictions begin to ease, businesses are wondering what it means for their Customer Advisory Board programs. Here’s how CAB programs are shaping up in 2022. A return to normalcy? Prior to March 2020, all CAB meetings were conducted in person. Most...
by Mike Gospe | Sep 9, 2021 | Listening posts, Voice of the Customer
This video shares the highlights of a presentation I gave to the Silicon Valley Product Management Association (SVPMA) in August, 2021. In this video, I share a Voice-of-the-Customer (VOC) model and how Customer Advisory Boards (CAB), social media, and many other...
by Mike Gospe | Mar 5, 2020 | CAB best practices, Coronavirus
In light of the Coronavirus, companies are rethinking their travel plans and events schedule. Yet, business must still go on. Here are three suggestions for keeping your CAB in motion during this uncertain time. → KickStart Alliance announces new Virtual Advisory...
by Mike Gospe | Apr 17, 2019 | ABM, Invitations
True account-based marketing (ABM) requires three things: navigation, research, and alignment. It’s hard work to build a highly targeted messaging program that inspires action. You may not have thought about it, but when forming a Customer Advisory Board (CAB),...
