by Mike Gospe | Apr 11, 2022 | Agendas, CAB model
The success of your Customer Advisory Board meeting has everything to do with the questions you ask and how you ask them. The sad reality can be summed up in what a CMO once told me: Well that was interesting, but I didn’t learn anything I didn’t already...
by Mike Gospe | Jun 23, 2017 | Planning, Strategies, Voice of the Customer
Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here is a simple case study of how one CEO directly tied his executive planning offsite to his CAB. The result was an “a ha!” moment...
