by Mike Gospe | Mar 25, 2024 | Homepage, Strategies, Traits & Characteristics
One $50M technology hardware company used their CAB to double the annual revenue of their dozen CAB members in less than 3 years because they better understood the trends facing their top customers. Another logistics and transportation company used their CAB to double...
by Mike Gospe | Jan 9, 2024 | CAB best practices, Traits & Characteristics
Customer Advisory Board (CAB) programs have become commonplace, but they are not all alike. Sadly, many are mediocre. They fail to fully harness the wisdom and market opportunities a CAB can provide because they are not properly designed, facilitated, nor integrated...
by Mike Gospe | Jan 4, 2024 | CAB best practices
It’s January. That means it’s CAB planning season! These six Customer Advisory Board best practices will ensure you design and deliver a best-in-class experience for both your executive team and your most important customers. This is how some of today’s...
by Mike Gospe | Oct 30, 2023 | CAB best practices, Partner Advisory Boards
This article was originally posted in January, 2022. It has been updated in October, 2023 to apply to today’s CAB environment. _____________________________________ I designed and facilitated my first Customer Advisory Board (CAB) meeting in April of 2002. Since...
by Mike Gospe | May 16, 2023 | CAB value, Homepage
What makes a Customer Advisory Board (CAB) so valuable? This is a really good question, and one that CEOs wrestle with especially if they have never run a CAB program before. Often, the default expectation is that if the CAB doesn’t immediately result in...
