by Mike Gospe | Jul 18, 2017 | Agendas
How do you get your Customer Advisory Board (CAB) members to give you relevant feedback on a new product concept they haven’t seen before? This is a great question. Sometimes companies want to test new product concepts with their CAB. But if customers...
by Mike Gospe | Jun 12, 2017 | Agendas, Homepage
The Customer Advisory Board agenda must be driven by your CAB objectives. Not the other way around. Once you and your team have a shared understanding of what you want to achieve, then you can start focusing on the details. The inaugural CAB meeting is especially...
by Mike Gospe | May 31, 2017 | Agendas
This is a very common question: Should our CAB meeting include a guest speaker? At first glance, many marketers believe the answer is an obvious “yes”. However, behind this question is a false presumption. Not long ago, two companies decided to include a...
by Mike Gospe | May 29, 2017 | Agendas, Planning, Upgrade your CAB
Is your Customer Advisory Board (CAB) dynamic, filled with topical content and energized conversation? If so, then you are on the path to greatness! If not, it may be time to shake things up. Here are a few signs that it may be time for a refresh. 1) It’s hard to...