by Mike Gospe | Jan 4, 2019 | CAB methodology
Launching your Customer Advisory Board program this year? Here are the three first steps that will guide your success. 1. Define a clear, focused objective for your CAB program and your inaugural CAB meeting. Most first-time CAB managers and executive sponsors make...
by Mike Gospe | Sep 14, 2018 | CAB methodology
A Customer Advisory Board should never be thought of as a “single meeting.” There is much more at stake. Your CAB must be treated with respect as a strategic asset to your company. It represents the one place where a dozen of your most trusted customers...
