From good to great: Proven CAB strategies that will drive business growth in 2025
A seminar series for CAB managers

Mike Gospe, CAB strategist & coach, leads KickStart Alliance’s CAB practice with 25 years experience covering 250+ CAB and focus group meetings.
Your Customer Advisory Board (CAB) can become a valuable strategic asset if you apply the latest best practices in 2025. If you are thinking about building your first CAB program, or you have one but you are unsure how to harness its full potential, this seminar series is for you!
I know how important these meetings are to your business. And I know how valuable they can be to your C-suite customers when they are run effectively. I also have seen the many hidden trouble spots that can hurt a company’s growth prospects and reputation. That’s why I’ve committed my career to sharing best practices on CAB Resource Center and in my CAB operations manuals.
In each of these seminars, I’ll share my personal secrets for CAB success. I want you and your customers to experience truly refreshing and rewarding conversations.
Why participate?
In this virtual seminar series I will share real examples of how the most innovative companies are using their CAB to:
- Discover new revenue streams
- Double their Annual Recurring Revenue in 2-5 years
- Outpace their competition
You’ll gain knowledge that will take your CAB program to the next level.
- Learn the specific CAB best practices now being applied in 2025
- Receive advice and perspective that will help you hone your CAB program
- Get answers to your most pressing CAB questions
Each seminar will focus on a specific topic CAB managers are wrestling with today. Register for the topic(s) that interest you.
Virtual Seminar Details
Seminar length: 75 minutes
Cost: $175/seminar
Upon registration: You’ll receive a link to the seminar and take part in a pre-seminar survey to share your interests and any questions you’d like me to address.
Added value: All attendees will also receive a no-cost 1 hour of CAB consultation with me that you may redeem anytime in 2025.
April 3, 2025
8 am – 9:15 am PT
11 am – 12:15 pm ET
How to deliver a high value CAB with limited or no budget
April 17, 2025
8 am – 9:15 am PT
11 am – 12:15 pm ET
How smart companies are using their CAB to double their ARR
April 29, 2025
8 am – 9:15 am PT
11 am – 12:15 pm ET