by Mike Gospe | Sep 9, 2021 | Listening posts, Voice of the Customer
This video shares the highlights of a presentation I gave to the Silicon Valley Product Management Association (SVPMA) in August, 2021. In this video, I share a Voice-of-the-Customer (VOC) model and how Customer Advisory Boards (CAB), social media, and many other...
by Mike Gospe | Mar 9, 2021 | CAB best practices, Facilitation, Virtual Customer Advisory Board, Voice of the Customer
Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas. As a Customer...
by Mike Gospe | Jul 31, 2019 | Homepage, Strategies, Voice of the Customer
How well do you know the voice of the customer? Without this bit of strategic insight, your company’s vision may fail to take root or a well-intended product may turn out to be irrelevant or difficult to sell. You can greatly improve your chances of succeeding in...
by Mike Gospe | Jan 23, 2018 | Innovation, Strategies, Voice of the Customer
Your Customer Advisory Board (CAB) is not an event. It’s a cross-functional initiative designed to drive innovation and outpace your competitors. As such, it must be treated as a strategic asset, not a tactical item to be checked off your to-do list. Here are 3...
by Mike Gospe | Jun 23, 2017 | Planning, Strategies, Voice of the Customer
Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here is a simple case study of how one CEO directly tied his executive planning offsite to his CAB. The result was an “a ha!” moment...
