by Mike Gospe | Jan 23, 2018 | Innovation, Strategies, Voice of the Customer
Your Customer Advisory Board (CAB) is not an event. It’s a cross-functional initiative designed to drive innovation and outpace your competitors. As such, it must be treated as a strategic asset, not a tactical item to be checked off your to-do list. Here are 3...
by Mike Gospe | Nov 14, 2017 | CAB Business Case, Strategies
This year we celebrate 15 years as KickStart Alliance and our Customer Advisory Board practice. Here are a few reflections on CABs and a few things I’ve learned. I am very proud to have worked with, and learned from, so many companies and business leaders over...
by Mike Gospe | Oct 3, 2017 | Planning, Strategies
Last month I wrote a blog post on my reflections of having worked on Customer Advisory Boards for the past 15 years. Today, I want to look ahead. Here’s what I believe CAB programs will look like 3 years from now. Beginning in 2002, the spark that ignited the...
by Mike Gospe | Aug 9, 2017 | Agendas, Strategies
Planning content for your Customer Advisory Board (CAB) meeting continues to be a challenge for many executive teams. As you begin planning for your next CAB meeting, I offer some advice so you can deliver a world-class experience. A CAB is just another meeting,...
by Mike Gospe | Jun 23, 2017 | Planning, Strategies, Voice of the Customer
Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here is a simple case study of how one CEO directly tied his executive planning offsite to his CAB. The result was an “a ha!” moment...
by Mike Gospe | May 22, 2017 | Competitive Advantage, Strategies
This is a podcast about CAB competitive advantage – specifically about how some tech companies are using their Customer Advisory Board to identify and strengthen theirs. Mike Gospe was interviewed by Linda Popky, CEO of the marketing firm Leverage2Market, and...
