by Mike Gospe | Mar 25, 2024 | Homepage, Strategies, Traits & Characteristics
One $50M technology hardware company used their CAB to double the annual revenue of their dozen CAB members in less than 3 years because they better understood the trends facing their top customers. Another logistics and transportation company used their CAB to double...
by Mike Gospe | Jul 10, 2023 | CAB best practices, Homepage
When it comes to the success of your Customer Advisory Board (CAB) meeting, substance is always more important than style. What you talk about matters more than where you host your meeting. But that doesn’t mean you shouldn’t have a little fun. In my 20+...
by Mike Gospe | Jun 5, 2023 | CAB best practices, Homepage, Virtual Customer Advisory Board
The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
by Mike Gospe | May 16, 2023 | CAB value, Homepage
What makes a Customer Advisory Board (CAB) so valuable? This is a really good question, and one that CEOs wrestle with especially if they have never run a CAB program before. Often, the default expectation is that if the CAB doesn’t immediately result in...
by Mike Gospe | Apr 18, 2022 | Buyer's Journey, Homepage, Planning
Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening. These tools share a common objective: to develop an in-depth appreciation...
by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board
The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
