by Mike Gospe | Apr 6, 2018 | CAB Business Case, Competitive Advantage, Planning
What makes a customer advisory board (CAB) program truly world-class? While these signs are easy to recognize, they are often difficult to implement because “world-class” means something different to the host company and to your CAB members. It’s too...
by Mike Gospe | May 22, 2017 | Competitive Advantage, Strategies
This is a podcast about CAB competitive advantage – specifically about how some tech companies are using their Customer Advisory Board to identify and strengthen theirs. Mike Gospe was interviewed by Linda Popky, CEO of the marketing firm Leverage2Market, and...
