by Mike Gospe | Nov 6, 2019 | CAB critique, Invitations
Recently marketers shared some tough stories about disappointing (yet avoidable) customer advisory board (CAB) experiences. Each story is based on a belief in CAB myths. Learn what these are and how to deal with them. Myth 1: We should only invite friendly customers...
by Mike Gospe | Dec 18, 2018 | CAB best practices, CAB critique, Strategies
Last week I wrapped up my final Customer Advisory Board meetings for the year. I had wonderful opportunities to work with some great clients on forming and facilitating their CABs, in addition to providing CAB critiques to a variety of enterprise and start-up...
