by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies
A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
by Mike Gospe | Apr 6, 2018 | CAB Business Case, Competitive Advantage, Planning
What makes a customer advisory board (CAB) program truly world-class? While these signs are easy to recognize, they are often difficult to implement because “world-class” means something different to the host company and to your CAB members. It’s too...
by Mike Gospe | Mar 7, 2018 | CAB Business Case, Homepage
Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically...
by Mike Gospe | Nov 14, 2017 | CAB Business Case, Strategies
This year we celebrate 15 years as KickStart Alliance and our Customer Advisory Board practice. Here are a few reflections on CABs and a few things I’ve learned. I am very proud to have worked with, and learned from, so many companies and business leaders over...
by Mike Gospe | May 23, 2017 | CAB Business Case
If you’ve been tasked to build a CAB business case, you are in good company. However, just because they are popular doesn’t mean it is the right tool for your business right now. To make the most compelling business case, anchor your argument with answers...
by Mike Gospe | May 18, 2017 | CAB Business Case
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
