by Mike Gospe | Apr 2, 2019 | CAB best practices, Strategies
I have a simple mantra. We live in a fast-paced world. And, whenever anything (everything) eventually becomes commoditized, the only true remaining differentiator will be the relationship your executives have with your customer decision makers. In fact, I will argue...
by Mike Gospe | Dec 18, 2018 | CAB best practices, CAB critique, Strategies
Last week I wrapped up my final Customer Advisory Board meetings for the year. I had wonderful opportunities to work with some great clients on forming and facilitating their CABs, in addition to providing CAB critiques to a variety of enterprise and start-up...
