by Mike Gospe | Apr 11, 2022 | Agendas, CAB model
The success of your Customer Advisory Board meeting has everything to do with the questions you ask and how you ask them. The sad reality can be summed up in what a CMO once told me: Well that was interesting, but I didn’t learn anything I didn’t already...
by Mike Gospe | Aug 15, 2017 | Agendas
When it comes to preparing a great agenda for a customer advisory board (CAB), it can be challenging to pick the right questions to ask. What’s your “big question”? Don’t waste precious agenda time giving product updates. And, avoid discussions...
by Mike Gospe | Aug 9, 2017 | Agendas, Strategies
Planning content for your Customer Advisory Board (CAB) meeting continues to be a challenge for many executive teams. As you begin planning for your next CAB meeting, I offer some advice so you can deliver a world-class experience. A CAB is just another meeting,...
by Mike Gospe | Jul 18, 2017 | Agendas
How do you get your Customer Advisory Board (CAB) members to give you relevant feedback on a new product concept they haven’t seen before? This is a great question. Sometimes companies want to test new product concepts with their CAB. But if customers...
by Mike Gospe | Jun 12, 2017 | Agendas, Homepage
The Customer Advisory Board agenda must be driven by your CAB objectives. Not the other way around. Once you and your team have a shared understanding of what you want to achieve, then you can start focusing on the details. The inaugural CAB meeting is especially...
by Mike Gospe | May 31, 2017 | Agendas
This is a very common question: Should our CAB meeting include a guest speaker? At first glance, many marketers believe the answer is an obvious “yes”. However, behind this question is a false presumption. Not long ago, two companies decided to include a...
