Building the business case for your CAB
Overview
The CAB plays a specific role in the voice-of-the-customer model.
Building a CAB Business Case?
Here are 3 questions you should ask yourself.
Getting Started
Step 1
Step 2
Step 3
Follow these first 3 steps when building a business plan for your CAB program.
Assess your readiness
Use this checklist to assess your CAB readiness.
Align your leadership team
How a CEO linked his CAB to his annual planning process.
Build a Voice-of-the-Customer model
A template to organize customer feedback tactics.
Tools
Here are a few tools to you can use to rally your team.
The Secret to Building a World-class "Voice-of-the-Customer" Program
What is a “voice-of-the-customer” model, and who owns it in your enterprise?
CABs vs. Focus Groups vs. Conferences
A comparison table to help you distinguish between focus groups, user concerences, and your CAB.
3 Tips for Building Your CAB Business Case
This article includes an outline for your CAB business case.
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