Take your Customer Advisory Board to the next level

What a world-class CAB looks like

Is your CAB functioning at peak performance? Don’t be afraid to push yours to the next level.

What “world class” means to you and to your customers is not the same thing!

CAB cadence, tighter linkages, evolving relationships.

It’s time to re-engineer an interactive CAB journey. (Read the 3 part series)

Keeping your CAB program fresh & energized requires attention. Don’t let yours become stagnant.

Does your CAB feel stale? It may be time to shake things up a bit.

What do you do when a CAB member is no longer adding value?

Don’t let your CAB style overshadow substance!

Successful execution of your CAB meeting rests on your facilitator. Here’s how to get them to perform at their best.

Facilitating your own CAB? Follow these rules to avoid common traps.

Whether you hire a skilled facilitator or run it yourself, look for these 9 traits.

Knowing how to interview your C-suite customers is an essential skill. Here’s how to do it well.

These two tools are essential to helping you better understand your customers.

Interviewing your executive customers need not be intimidating. Here’s how to do it well.

Train your team
to design and deliver
a world-class CAB.

Learn more about CAB
best practices – everything
from strategy to execution.